![]() ![]() In 2003, Apple introduced the iTune store. The first Apple retail store opened its doors on in Virginia, California (Bagnall 109). ![]() In 19991, the company introduced the PowerBook, while the iMac was introduced in 1998. Four years later, the company launched Macintosh. In May 1980, the Apple III was introduced. On April 16, 1977, Apple Inc introduced Apple II into the market. On January 03, 1976, Apple was incorporated. Some of the significant events in the history of Apple include the first Apple I personal computer kit, built by hand in 1976. Through his creative and innovative ideas, Wozniak has immensely influenced our everyday lives because now we have access to all the information that we need at our fingertips. Following its success, this ushered in the age of modern day computer industry. He is credited with designing Apple II single-handedly in 1997. Steve Wozniak was also influential in the history of Apple, as the other co-founder. When he returned to Apple in 1997, Jobs once more altered the consumer electronics dynamics with the iPod, the iTunes, the iPhone, and the iPad. Under his tutelage, Apple Inc launched graphical user interface in 1984 and since then, virtually all other computers have aped the technology. During the 1970s and 1980s, Steve Jobs, former CEO and co-founder of Apple helped to change the direction of the computer industry.įor example, he helped to introduce the PC era. Steve Jobs is one of the individuals who have greatly influenced the history of Apple. In addition, Apple II was also compatible with both the office and home, thereby appealing to many consumers. On the other hand, the Visicalc spreadsheet program installed on Apple II appealed to the business world, thereby making it the desktop platform of choice. identified a lack of creativity and innovation among its competitors in the market and sought to manufacture products that fulfilled this unmet need.įor example, Apple II was different from similar products by key competitors such as the Commodore PET and TRS-80, in that it had an open architecture, in addition to its color graphics based on character cells (Wingfield para. Although it was faced with marketing problems in the 1990s, over the years, Apple has embraced innovation in the manufacture of its various products to emerge a leading global brand.Īpple Inc. Steve Jobs and Steve Wozniak started the company in 1976 (Wozniak para. The company’s main product lines include the iPhone, personal computers, and the iPod music store. In addition, the writer shall also attempt to link the three theories with the social phenomenon cause by Apple and its products.Īpple Incorporated is a global company that manufactures software, computers, and consumer electronics. ![]() Under the theoretical analysis section, the conflict, functionalist and interactionalist theories shall all be defined. The influential players behind the success of Apple at its inception will also be assessed, along with tracing some of the historical events of Apple. The paper begins by tracing the historical background of Apple and what caused the emergence of this social phenomenon. The current research paper endeavors to examine the social phenomenon cause by Apple and its products. This means that consumer taste now shapes technology, as opposed to the needs of a business. Investors also value the Apple brand highly, and this is indicative of a significant cultural shift (Miguel and Vance para. This is indicative of one of the most stunning turnarounds in the business world in recent years, bearing in mind that the company had almost hit rock bottom a decade ago. Today, Apple is the most valuable brand in the technology industry having surpassed Microsoft (Miguel and Vance para. ![]() Consequently, Apple has gained global repute as a leading brand. Over the years, Apple has painstakingly embraced innovation and technology in the manufacture of high-end products that have given it a niche in the market. Currently, the company’s main products include the iPad, iPhone, the iPod music store, and the iMac. ![]()
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